In a world where image is everything, you must strive to be as professional as possibleWhether your business is a startup, an online business, or an established firm, professionalism will create a positive first impression and bring in more clients and investors your wayHere are a few ways to look and be more professional in your craft.
Use a Professional Website Builder for Your eCommerce Website
Having a website is akin to having a storefront for your businessIt is an important element for any businessThis is because more than 80% of users search for products and services online before placing their orderWith a professional website, clients are more likely to trust you as you are credibleThe Internet and tech advancements have made things way easierGone are the days when you had to have professional coding or web design knowledge to create a websiteYou can now use website builders such as IONOS to bring to life your favourite themes and templatesEven better, reputable providers such as IONOS have an eCommerce website builder with an intuitive AI assistant to help you find the precise design you wantWith this, you can create captivating text and images in record timeFor as little as $1 per month, you also get a professional domain, SSL, and a professional email address.
Be Professional About How You Invoice
Recent studies show that more than 70% of businesses, especially startups and freelancers have missed out on payments at least onceWhile it may be due to a lot of reasons, the most common one is wrong invoice formats as well as presentationTo minimise such issues, ensure you invoice professionally Consider adding in a signed agreement to show when you should get paid, and the mode of paymentThis helps you take action in case of any disagreements or problems with those involved.
Have Clear Calls to Action
Whatever business you are involved in, there is something you want from your customers or users interacting with your websiteEvery website page should prompt them to do somethingIf you are an e-commerce store looking to sell products and services, ensure that you have the right call to action prompts It could be ‘Buy Now’, ‘Add to Cart’, ‘Call Us for a Consultation’ or ‘Click Here for Discounts’.
However, if your page is mostly informational and a blog, consider using prompts such as ‘Sign Up for Newsletters’, ‘Subscribe for Exclusive Blogs’, or ‘Support Our Blog’Regardless of whatever prompts you choose to use, ensure they bring out some sense of urgency while still keeping your business professional.
Conclusion
Having a successful and professional business online is dependent on a lot of factorsHowever, most of them revolve around how you present yourself to the customersFirst things first, use a professional website builder such as IONOSIt helps you get professional templates and themes at low costsSecondly, work on your invoicing so that it is professional and resonates with your goalsThe third and most important aspect is getting the right calls to action promptsThese will be your saving grace as they direct the internet users on what to do after interacting with your website!
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